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Thai Rung Union Car Public Co., Ltd
The Thai Rung marque
is the only Thai National car assembly company.
Thai Rung was established in 1967, initially just as an assembly line for
imported kits of Isuzu, Nissan and Chevrolet vehicles. In addition to this activity
the company now sells its own brand car, under the name Thairung (also known
as TR). The Thai Rung range are based upon the Isuzu, Nissan and Chevrolet same
vehicles it assembles.
The Thai Rung company is listed and shares trade on the Thailand Stock Exchange;
Stock Exchange of Thailand (SET), but the company is 64% ownedy by the Phaoenchoke
family members. Mrs.(Khunyung) Pranee Phaoenchoke is the CEO of the company.
In 1999 Thai Rung started to supply the Chevrolet plants in Arica and Chile
with Grand Adventure body parts to make the Chevrolet Luv Wagon and the Grand
Luv, but these models sold with little success in those markets.
In late 2003, manufacturing and sales of the long awaited Thai Rung Adventure
Master, based on the Isuzu D-Max pickup finally got under way. There are about
300 units sold per month in the Thai domestic market, with a target of 500 units.
In the meantime the Thai Rung Xciter sales were around 100 units per month.
Kits of curent models are currently being exported to China and Iran. Thai
Rung plans to follow Isuzu on supplying Adventure Master kits to other countries,
like Egypt, Kenya and the Philippines.
Company name: Thai Rung Union Car Public Co., Ltd
Address: 28/6, Petchkasem Rd, Soi 81, Nongkhangplu, Nong Kahem, Bangkok 10160